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Practice Incubator
Introduction
Is Private Practice Right for You? (0:55)
Your Instructors (7:38)
How to Work with the Practice Incubator (1:45)
BONUS: Schedule Your 1:1 Appointment
Week 1: Lay the Foundation
Deep Breath: Start Here (5:27)
Money, Money, Money, Money (8:32)
Investigating Licensure (1:35)
Choosing a Business Name (4:24)
Choosing a Business Entity (13:38)
Choosing Business Insurance (3:05)
Accounting (46:36)
Week 2: Core Values, Defining Your Customer, Finding a Niche
Essentials of Marketing - Intro and Vision (8:14)
Essentials of Marketing - Niche and Ideal Client (6:53)
Essentials of Marketing - Core Message (7:02)
Special Offer from Carl White (10:59)
Week 3: Defining Your Services
Services and Pricing (3:59)
Office Space (17:17)
Labs (5:38)
Supplements (4:32)
Lab and Supplement Outreach (4:25)
Taking Insurance (38:11)
Superbills
Week 4: Planning for Success (and Catch Up Week)
Business Planning (1:18)
Working for/with Other Healthcare Providers
Week 5: Money, Office Communication, Business of Nutrition
Onboarding Process (13:18)
Documentation (Paper and EMR) (5:17)
Client Forms and SOAP Notes (2:07)
Coordinating Care (4:43)
Legal Forms
Email (4:36)
Organizing Your World - Liz (9:45)
Organizing Your World - Meg (13:43)
Organizing Your World - Alyson (15:53)
Week 6-8: Branding
Offline Essentials (i.e. Printed Materials) (23:13)
Online Essentials (Website and Social Media) (16:26)
Headshots
Week 9-11: Marketing and Networking
Networking and Relationship Marketing (14:38)
Public Relations (7:15)
Online Listings (6:03)
Health Fairs (26:25)
Planning and Marketing Calendars (17:50)
Week 12: Doors Open
The Room Where it Happens
Continuing Education (6:32)
Professional Memberships
What Comes Next?
Celebrate! (1:50)
Essentials of Marketing - Niche and Ideal Client
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